Imagine this: it's a fresh summer morning and you're having a cup of good coffee or a glass of apple juice with a good friend. You're sitting at your patio, surrounded by nature and looking at the butterflies, which are slowly flying around you. Although defining the concept is challenging, hygge has become an international trend. Traditionally, hygge is combined with wool socks, candles, blankets and hot chocolate, but it is not all about coziness; you can also practise hygge in the summer!
The most important thing is to focus on those small everyday moments which give you pleasure. This sums up the character of a Scandinavian lifestyle, which is the inspiration for our product and its design. Hygge offers an explanation to why Scandinavians are so satisfied with their life.
Everyone has their own way of practising hygge, and it's important that you find yours. This doesn’t mean that you should do it for hourly basis, but a little time spent for example watching the butterflies can have a huge impact on your well-being.
Follow the butterfly: flapping wings and the dazzling colors will call to you. Nature asks you to be present, forget your daily choirs and to-do lists. The power of these beautiful and calming moments will make the storms sail away.
Breath. Be enchanted. This moment is for you.